What the Data Say About Instagram and Twitter

Okay, let's get a couple of things out of the way. Within the last several years the popularity of social networking has grown with amazing rates not only because it’s appealing but as a result of people feeling the necessity to use it. You could think that young people misuse it but it’s essential in any case. Today only Google is larger than the standard social networking platforms. They've become where we have our news, keep in touch with friends and gather a lot of the advice we need in order to buy products online. The main problem is, there are numerous of them. Facebook is even now the King, though there is a massive competition between them and Twitter. Then there is Instagram, Pinterest, LinkedIn, Google+ and not to forget our old time favorite, YouTube.

Each platform has its own immense qualities and the time people spend on them totally worth it. But when we’re talking about business then you must decide which one of them will achieve financially viable fan base that would help you win more target customers. And therefore, today we ask the question, Instagram vs Twitter - where should you invest your time in building a fan base?

The two of these social media platforms are internet giants in their own rights. But sooner or later, one has to be better than the other, even if it's just in some aspects. So to help you choose which one would be better suited for your company ventures and marketing strategies, let us take a look at some statistics from both platforms. Obviously, what we can do is just give you an advice, the overall decision is in your hands.

Stats of Instagram

With the popularization of iOS app, you can now have Instagram both as web along with Android version. This impressing platform is on full steam ahead without showing any signs of slowing down. The infusion of Facebook’s pocketbook motivated the founders of Instagram to make it even larger. Much like YouTube where videos are shared daily, Instagram lets you share both pictures and videos with the rest of the world. Below you’ll find some statistics that may give you a vision on how big Instagram is for now.

·         Launched in October 2010, Instagram now has between 100 - 150 million active monthly visitors.

·         The amount of traffic that goes through Instagram daily is roughly, 7.3 million people.

·         So far, the number of photos that have been shared on Instagram is a staggering Sixteen Billion and it gets 40 million photos posted daily by users.

Now, to offer you an idea of just how much activity the website gets:

·         Amount of likes every second – 8500

·         Quantity of comments every second on Instagram – 1000

·         Per month each user spends about 257 min's on Instagram.

·         Greatest Instagram user base is between 18 - 29 year olds

·         The information show that women use Instagram more often than men, too

There might be a slight variation in these numbers as they’re all gathered not just from company reports but from other sources, too. But whatever the slight margin may be, you can clearly see just how big Instagram is. And now that it has been acquired by Facebook, it is only going to get bigger and better.

Statistics of Twitter

Everybody has learned about Twitter. And as the biggest competitor of Facebook, it disserves our great attention. Arguably second only to Facebook as far as social websites platforms go, Twitter has, over its 7 years of existence, transformed itself into an unstoppable force of connectivity. Many companies, Government offices, high profile people and common folks use Twitter on a daily basis to dispense the on-goings in the local community. Well, Twitter is not a source for lots of information today but it’s the best place where you can share your thoughts, opinions, product feedbacks, pictures or anything else. There are also sites that offer the option for you to Buy Twitter Followers Fast, in order to increase your online presence. Here are some statistics which will help you compare Twitter to Instagram, and make you realize how big the first platform is yet.

·         The total number of registered people in Twitter is 554,750,000

·         Number of people registering daily - 135,000

·         The standard number of tweets daily - Fifty-eight million

·         Amount of queries about Twitter on various search engines each day - 2.1 billion

·         Twitter has about A hundred ninety million unique visitors every month

·         And the amount of its active users monthly is 115 million

·         The percentage of individuals who simply watch others tweet - 40%

·         Volume of tweets every second - 9,100

Now considering these numbers you could make a parallel for the usage of the two websites. Mathematicians insist that numbers don't lie. Based on this data, Twitter stays on the top of the chart. But the issues are changing very fast and this is only for the moment. In fact, Instagram is only a young platform and doesn’t have the experience of Twitter yet. And besides, having been acquired by Facebook, you can only expect bigger and better things from this platform as Facebook's performance is something to go by. So the big question remains, Instagram vs Twitter - where will you invest your time in building a fan base?

The Summary

The answer can be both. To run an effective marketing strategy you should use each of them. Both of them have unique value and characteristics they bring to the table. While the power of Instagram is hidden in its simply visual function, Twitter involves smart wordplay. Instagram gives you a chance to present your products with the help of images and videos which people will certainly like. It has something to do with the ever fleeting interest spans

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But one thing to consider is this, Twitter now has bigger numbers and the probabilities that somebody is going to tweet about whatever photo or video you just put up on Instagram as a company is very high. Twitter has 2.1 billion searches everyday on Google and 58 million tweets daily, so you must pay more attention to a platform like this. Like any businessman, you’ll need to know what people are saying about you in Twitter which has more than half a billion registered users till now. While browsing this social media, you’re actually doing a great marketing research for your firm. So, the verdict that you need both platforms for the marketing campaigns remains. The usage of these two social networks in a combination is the right solution for you. If you have any information or just need some additional advices, feel free to contact us at Followersboosts.com and we’ll show you the way to manage your social media accounts, so that you can build your social identity on the network and gain more target clients