Okay, let's get a couple of things out of the way. Within the last several
years the popularity of social networking has grown with amazing rates not only
because it’s appealing but as a result of people feeling the necessity to use
it. You could think that young people misuse it but it’s essential in
any case. Today only Google is
larger than the standard social networking platforms. They've become where we have
our news, keep in touch with friends and gather a lot of the advice we
need in order to buy products online. The
main problem is, there are numerous of them. Facebook is even now the King, though there is a massive competition between them and Twitter. Then there is Instagram, Pinterest,
LinkedIn, Google+ and not to forget our old time favorite, YouTube.
Each platform has its own immense qualities
and the time people spend on them totally worth
it. But when we’re talking
about business then you must decide which one of them will achieve financially
viable fan base that would help you win more target customers. And therefore, today we ask the
question, Instagram vs Twitter - where should you invest your time in building
a fan base?
The two of these social media platforms are internet giants
in their own rights. But sooner
or later, one has to be better than the other, even if it's just in some
aspects. So to help you choose
which one would be better suited for your company ventures and marketing
strategies, let us take a look at some statistics from both platforms. Obviously, what we can do is just
give you an advice, the overall decision is in your hands.
Stats
of Instagram
With the popularization of iOS app, you can now have
Instagram both as web along with Android version. This impressing platform is on full steam ahead without
showing any signs of slowing down. The
infusion of Facebook’s pocketbook motivated the founders of Instagram to make
it even larger. Much like
YouTube where videos are shared daily, Instagram lets you share both pictures
and videos with the rest of the world.
Below you’ll find some statistics that may give you a vision on how big
Instagram is for now.
·
Launched in October 2010, Instagram
now has between 100 - 150 million active monthly visitors.
·
The amount of traffic that goes
through Instagram daily is roughly, 7.3 million people.
·
So far, the number of photos that
have been shared on Instagram is a staggering Sixteen Billion and it gets 40
million photos posted daily by users.
Now, to offer you an idea of just how much activity the
website gets:
·
Amount of likes every second – 8500
·
Quantity of comments every second on
Instagram – 1000
·
Per month each user spends about 257
min's on Instagram.
·
Greatest Instagram user base is
between 18 - 29 year olds
·
The information show that women use
Instagram more often than men, too
There might be a slight variation in these numbers as
they’re all gathered not just from company reports but from other sources, too. But whatever the slight margin may
be, you can clearly see just how big Instagram is. And now that it has been acquired by Facebook, it is only
going to get bigger and better.
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Statistics
of Twitter
Everybody has learned about Twitter. And as the biggest competitor of Facebook, it disserves our
great attention. Arguably second
only to Facebook as far as social websites platforms go, Twitter has, over its
7 years of existence, transformed itself into an unstoppable force of
connectivity. Many companies,
Government offices, high profile people and common folks use Twitter on a daily
basis to dispense the on-goings in the local community. Well, Twitter is not a source for lots of information today
but it’s the best place where you can share your thoughts, opinions, product feedbacks,
pictures or anything else. There are
also sites that offer the option for you to Buy Twitter Followers Fast, in order to
increase your online presence. Here are some statistics which will
help you compare Twitter to Instagram, and make you realize how big the first
platform is yet.
·
The total number of registered
people in Twitter is 554,750,000
·
Number of people registering daily -
135,000
·
The standard number of tweets daily
- Fifty-eight million
·
Amount of queries about Twitter on
various search engines each day - 2.1 billion
·
Twitter has about A hundred ninety
million unique visitors every month
·
And the amount of its active users
monthly is 115 million
·
The percentage of individuals who
simply watch others tweet - 40%
·
Volume of tweets every second -
9,100
Now considering these numbers you could make a parallel for
the usage of the two websites. Mathematicians
insist that numbers don't lie. Based
on this data, Twitter stays on the top of the chart. But the issues are changing very fast and this is only for the
moment. In fact, Instagram is only
a young platform and doesn’t have the experience of Twitter yet. And besides, having been acquired
by Facebook, you can only expect bigger and better things from this platform as
Facebook's performance is something to go by. So the big question remains, Instagram vs Twitter - where will
you invest your time in building a fan base?
The Summary
The answer can be both. To
run an effective marketing strategy you should use each of them. Both of them have unique value and
characteristics they bring to the table.
While the power of Instagram is hidden in its simply visual function,
Twitter involves smart wordplay. Instagram
gives you a chance to present your products with the help of images and videos
which people will certainly like. It
has something to do with the ever fleeting interest spans
.
But one thing to consider is this, Twitter now has bigger
numbers and the probabilities that somebody is going to tweet about whatever
photo or video you just put up on Instagram as a company is very high. Twitter has 2.1 billion searches
everyday on Google and 58 million tweets daily, so you must pay more attention
to a platform like this. Like
any businessman, you’ll need to know what people are saying about you in
Twitter which has more than half a billion registered users till now. While browsing this social media, you’re
actually doing a great marketing research for your firm. So, the verdict that you need both platforms for the marketing
campaigns remains. The usage of
these two social networks in a combination is the right solution for you. If you have any information or just
need some additional advices, feel free to contact us at Followersboosts.com and we’ll show you the way to manage your social media
accounts, so that you can build your social identity on the network and gain
more target clients